Anne Marie Morris (Newton Abbot) (Con): I rise to express my concern that this problem exists not just in rural areas but in coastal towns. If someone were travelling along the A380, they would not know that Newton Abbot, my constituency, existed. Brown signs to highlight the cattle market and St Leonard's tower would be welcome, but they are very much noted by their absence.
Julian Smith: My hon. Friend makes an excellent point, and again, as long as tourists come through Yorkshire first, I am sure that the Minister will encourage them towards the coasts.